Trans Studio

Trans Studio is the world's third-largest indoor theme park (as of 2009), located in Makassar, South Sulawesi, Indonesia. The 20,000 m² and 20 meter high building houses the indoor theme park. . Trans Studio is built on the area of 12.7 hectares with investment up to IDR 1 trillion (approximately USD 104 million). The indoor theme park was inaugurated by the Vice President of Indonesia, Jusuf Kalla, exactly on September 9, 2009 (09-09-09). Trans Studio itself is a part of The Trans Studio World project, which will include Trans Walk and Rodeo Drive, Trans Studio, Trans hotels, and offices of Mega Bank. Under the management of PT. Trans Kalla, the Mega Development Project will provide an integrated development, comprising not only an indoor theme park, but also shopping mall, supermarket, hotel, office area, recreational beach area, and residential area. The whole project was scheduled to be completed sometime in 2010.

Trans Studio is located on the main road of Metro Tanjung Bunga Street, Makassar. The 2.7 hectares indoor theme park consists four zones with 22 features and rides, which is able to hold 5,000 people. Trans Studio is developed under the management of PT. Trans Kalla, a partnership between Para Group and Kalla Group. Chairul Tanjung, the founder and the owner of Para Group, is the number 18th richest Indonesian businessman. He owns Bank Mega and television broadcasting company, Trans Corp. In fact, Trans Corp, who operates private television stations TransTv and TV7, is the first television station ever to own an indoor theme park. On the other hand, Kalla Groups is owned by Jusuf Kalla, former Vice President of Indonesia. Together, Chairul Tanjung and Jusuf Kalla created PT. Trans Kalla in 2007. Para Group is responsible for funding and constructing the entire facility, while Kalla Group is responsible for providing the land. Para Group holds 55 percent of the share and Kalla Group holds 45 percent.

Design

Trans Studio Theme Park was conceptually designed by the Goddard Group- a Los Angeles-based entertainment firm responsible for many attractions at Universal Studios and Six Flags. The project was overseen by Gary Goddard (CEO), Barry Kemper (Producer), and Taylor Jeffs (Creative Director). Contributing designers include Christian Hope, Mick Reinman, Bob Baranick, Brent Kato, Phil Mendez, and Kohei Nakajima. The park's graphic identity was designed by Lee Roe.

Location

Questions surface regarding the fact that the project is constructed in Makassar, the capital city of South Sulawesi, instead of Jakarta, the capital city of Indonesia itself. There are factors which make Makassar a high potential area for the attraction. Makassar is one of the biggest cities in Indonesia with a population of over a million people. In spite of the population, there are still a lot of high potential areas to build and develop in Makassar, unlike the overcrowded Jakarta. In addition, the economic growth in Makassar is quite high; its 9% gross domestic product (GDP) surpasses the average of gross national product (GNP) that is 7%. Another reason is that South Sulawesi is the main gateway to eastern Indonesia, which hold potential to economic prospects for the next five to six years, during which Trans Kalla would have already reached the breaking-even point (return in construction and development cost).

Trans Kalla management expects by choosing Makassar for Trans Studio location, they will be able to reach and embrace an international market. The existence in the tourism area, that are close to elite residential and business territory is advantageous for Makassar. Since Trans Studio World is located close to the residential area of the middle and the upper class, as well as the business area in the independent city, Tanjung Bunga, makes Trans Studio World a highly potential market. The Strait Makassar coast in the north and west of the location is another beneficial attraction that will become part of the concept of the whole development.

Besides economic considerations, the reason behind the establishment of Trans Studio Theme Park in Makassar is because Kalla Group is the one who provided the land (Jusuf Kalla was born and raised in Makassar).

Attractions

As a part of the entertainment, Trans Studio will provide the first mono train in Indonesia. The theme park consists of 22 features and amusement rides including Central Studio, Lost City, Magic Corner, Tsunami Island and Cartoon City. Many of the rides in Trans Studio are adopted from TransTV's and Trans7's shows such as Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung; yet, some of them are adopted from Universal Studios and Disneyland in the United States. The rides also contain space simulation program of several television stations such as Trans TV, Trans 7, and other events in Indonesia. One ride that is pretty unusual is "Dunia Lain", which in English is "Another World". It is an Indonesian style haunted house with different kinds of Indonesian ghosts such as kuntilanak and jelangkung.

Visitors can experience the feeling of a celebrity in front of the camera or to be the crew of a television show. Moreover, there is a Studio Central, an extraordinary theater with 1960s theme, providing the visitors the glamor world of Hollywood; the zone reveals tricks and secrets behind the scenes of great movies.

Source: https://en.wikipedia.org/wiki/Trans_Studio_Makassar